Traditional and newer platforms deliver presentation content that is still static, generic, and instantly out of date. Or, customer data has to be manually sourced and used to labouriously update each presentation.
Integration with CRM, ERP and any other internal or external data sources: Ensures every presentation is automatically customer-specific and personalised.
Traditional approaches ensure business stories are interpreted by individuals. Content is too often pulled together from different divisions, systems and eras and presented in an unprofessional mix of formats.
One cloud-based source of content, controlled by the business’s sales and marketing leaders and synced with company data-sources: Ensures every presentation is consistent, accurate, up-to-date and compliant.
Other platforms do not use meaningful analytics to inform behaviour and content effectiveness. Businesses are missing the opportunity to inform training and new content.
Comprehensive user behaviour and content tracking, augmented by our AI engine: Delivers meaningful analytics to drive guided selling and to deliver actionable insights for the ongoing development of successful content.
Between 40% and 80% lost seller/advisor productivity in repeated preparation tasks; finding, editing, and creating new content.
Up to 70% wasted marketing collateral. Sellers/advisors use only
30%, creating the remainder of their presentations from scratch or from
a local file to achieve customer relevance, one customer at a time.
UNDERMINED SALES PROCESS
Key cross-sell and up-sell opportunities aligned with stages of the sales process are too often missed.
Multiple face-to-face meetings are needed to develop a strong understanding of requirements and establish value. This takes significant time—time where the opportunity is at risk.
POOR CUSTOMER EXPERIENCES
Content is made by the sellers or advisors, so it invariably looks poor and uncompelling.
Traditional presentation formats are static; the opportunity to introduce
rich media, tools and interaction into the customer presentation is missed.