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Tag / Opinion

Going global: Internationalisation, GDPR and opportunity

You might be forgiven for thinking that achieving overseas growth as an Australian tech company would be easier now than it’s ever been; English is the lingua franca of the global economy, the tech growth path across borders is fairly well trodden, and the cloud makes geographical borders largely...

5 Steps to Bridge the Gap Between Sales and Marketing to Achieve High ROI

Aaron Cooper, Co-founder and CEO, SalesPreso talks about the well-entrenched ‘marketing build, sales customize’ approach to sales presentations leads to lost productivity on both sides. As customers expect ever more customized interactions, the problem amplifies. But, it can be solved and...

Post 3 of 3: Which of the many tech trends packs the biggest punch?

I was on the panel at a session called “The Digital Advantage - Take your company and product to market fast!” at the Microsoft Summit two weeks ago. The discussion prompted me to think about our journey from new startup to maturing startup, so I've put words to my thoughts in this series of...

Post 2 of 3: The balance between getting your product right and achieving scale

One of the things we discussed in the panel session last week was the challenge we all face: Should we place more focus on perfecting our products and solutions, or on growing the company? As CEO of a growing startup, I'd say that's my perennial challenge. Even with funding, we must be...
Superman and Batman

Post 1 of 3: Sometimes you win, sometimes you learn

My panel session at the Microsoft Summit this week got me thinking about the journey we've taken at SalesPreso, and the hurdles we've come up against over the years. So I've put words to my thoughts in this series of posts. Startups learn new lessons almost daily, but I'd have to say...
Too many choices for the Chief Marketing 'Technologist'?

6 ways your technology should support the evolving CMO

It’s no secret that the role of the CMO is changing. Google ‘the rise of the chief marketing technologist’, for example, and you’ll find almost 350,000 results. The Microsoft white paper Collaboration: driving the evolution of the CMO is an excellent summary of our views on the topic...