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Tag / Digital transformation

Joel Pivot Summit

2018 Deadline For Digital Transformation

Last Friday I presented on a panel at the 2017 Pivot Summit; this article captures the thoughts I shared and provides a little insight into this fabulous home-grown event. Pivot Summit is in its third year and going from strength to strength. The event brings Australian and international...

Your presentation is backwards – here’s what you need to do

There are a number of consistent flaws across a wide range of poor business presentations, says Joel Thomson. Here’s how to turn those backward presentations around. Working with some of Australia’s biggest companies to drive, content creation, processes and sales strategies, I’ve...
Too many choices for the Chief Marketing 'Technologist'?

6 ways your technology should support the evolving CMO

It’s no secret that the role of the CMO is changing. Google ‘the rise of the chief marketing technologist’, for example, and you’ll find almost 350,000 results. The Microsoft white paper Collaboration: driving the evolution of the CMO is an excellent summary of our views on the topic...