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Tag / Culture

SalesPreso wins at National AIIA iAwards 2018

Melbourne-based technology platform SalesPreso has won a coveted award at the National Australian Information Industry Association (AIIA) iAwards, the nation’s leading awards program for technology innovation. The company was presented with a merit award in the Business Services category at...

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this...

Post 3 of 3: Which of the many tech trends packs the biggest punch?

I was on the panel at a session called “The Digital Advantage - Take your company and product to market fast!” at the Microsoft Summit two weeks ago. The discussion prompted me to think about our journey from new startup to maturing startup, so I've put words to my thoughts in this series of...

Post 2 of 3: The balance between getting your product right and achieving scale

One of the things we discussed in the panel session last week was the challenge we all face: Should we place more focus on perfecting our products and solutions, or on growing the company? As CEO of a growing startup, I'd say that's my perennial challenge. Even with funding, we must be...
Superman and Batman

Post 1 of 3: Sometimes you win, sometimes you learn

My panel session at the Microsoft Summit this week got me thinking about the journey we've taken at SalesPreso, and the hurdles we've come up against over the years. So I've put words to my thoughts in this series of posts. Startups learn new lessons almost daily, but I'd have to say...