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Category / Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this...

Going global: Internationalisation, GDPR and opportunity

You might be forgiven for thinking that achieving overseas growth as an Australian tech company would be easier now than it’s ever been; English is the lingua franca of the global economy, the tech growth path across borders is fairly well trodden, and the cloud makes geographical borders largely...

A Good Work Culture Isn’t Just About Having A Cool Office

Work perks like pool tables and standing desks at the office are great but they don't guarantee a good work culture that employees can thrive in. We’re lucky to have a funky, converted ex-factory office in Cremorne with a games machine and colourful walls. Sure, they make for a fun work...