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Category / Marketing

SalesPreso wins ABF 2019 Enterprise B2B Business of the Year!

Last night, at the Australian Business Forum, 2019 B2B Awards, SalesPreso was awarded Enterprise B2B Business of the year. This category celebrates B2B businesses that have displayed product and service excellence. About the Australian Business forum: The awards and B2B Expo 2019 are...

SalesPreso wins again at the 2019 American Business Awards – Stevie Awards

This was a huge win for this Australian startup, the only non-US based contender and the second year winning across the same two categories, Sales Enablement and Sales Automation; taking Gold and Silver in 2018. LAS VEGAS, NEVADA – February 23, 2019 – SalesPreso, Australia’s leading...

SalesPreso named as a finalist in the Australian Business Forum, 2019 B2B Awards

SalesPreso is excited to be named as a finalist in two key categories: Enterprise Startup of the Year Enterprise B2B Business of the Year About the Australian Business forum: For over a decade now, the Australian Business Forum (ABF) has been the premier business platform dedicated to...

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this...
Joel Pivot Summit

2018 Deadline For Digital Transformation

Last Friday I presented on a panel at the 2017 Pivot Summit; this article captures the thoughts I shared and provides a little insight into this fabulous home-grown event. Pivot Summit is in its third year and going from strength to strength. The event brings Australian and international...

5 Steps to Bridge the Gap Between Sales and Marketing to Achieve High ROI

Aaron Cooper, Co-founder and CEO, SalesPreso talks about the well-entrenched ‘marketing build, sales customize’ approach to sales presentations leads to lost productivity on both sides. As customers expect ever more customized interactions, the problem amplifies. But, it can be solved and...

Your presentation is backwards – here’s what you need to do

There are a number of consistent flaws across a wide range of poor business presentations, says Joel Thomson. Here’s how to turn those backward presentations around. Working with some of Australia’s biggest companies to drive, content creation, processes and sales strategies, I’ve...
Too many choices for the Chief Marketing 'Technologist'?

6 ways your technology should support the evolving CMO

It’s no secret that the role of the CMO is changing. Google ‘the rise of the chief marketing technologist’, for example, and you’ll find almost 350,000 results. The Microsoft white paper Collaboration: driving the evolution of the CMO is an excellent summary of our views on the topic...