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Category / Digital transformation

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this...

Brave New World of Artificial Intelligence

I recently had the pleasure of attending a Committee for Economic Development of Australia (CEDA)-organised event on “The Brave New World of Artificial Intelligence”. Speaking at the event on AI was David Heiner, Strategic Policy Advisor at Microsoft Corporation. Heiner is particularly...
Joel Pivot Summit

2018 Deadline For Digital Transformation

Last Friday I presented on a panel at the 2017 Pivot Summit; this article captures the thoughts I shared and provides a little insight into this fabulous home-grown event. Pivot Summit is in its third year and going from strength to strength. The event brings Australian and international...
Too many choices for the Chief Marketing 'Technologist'?

6 ways your technology should support the evolving CMO

It’s no secret that the role of the CMO is changing. Google ‘the rise of the chief marketing technologist’, for example, and you’ll find almost 350,000 results. The Microsoft white paper Collaboration: driving the evolution of the CMO is an excellent summary of our views on the topic...