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Tag / Sales enablement

5 Steps to Bridge the Gap Between Sales and Marketing to Achieve High ROI

Aaron Cooper, Co-founder and CEO, SalesPreso talks about the well-entrenched ‘marketing build, sales customize’ approach to sales presentations leads to lost productivity on both sides. As customers expect ever more customized interactions, the problem amplifies. But, it can be solved and...

Your presentation is backwards – here’s what you need to do

There are a number of consistent flaws across a wide range of poor business presentations, says Joel Thomson. Here’s how to turn those backward presentations around. Working with some of Australia’s biggest companies to drive, content creation, processes and sales strategies, I’ve...