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Tag / Marketing cloud

5 Steps to Bridge the Gap Between Sales and Marketing to Achieve High ROI

Aaron Cooper, Co-founder and CEO, SalesPreso talks about the well-entrenched ‘marketing build, sales customize’ approach to sales presentations leads to lost productivity on both sides. As customers expect ever more customized interactions, the problem amplifies. But, it can be solved and...

Your presentation is backwards – here’s what you need to do

There are a number of consistent flaws across a wide range of poor business presentations, says Joel Thomson. Here’s how to turn those backward presentations around. Working with some of Australia’s biggest companies to drive, content creation, processes and sales strategies, I’ve...
Too many choices for the Chief Marketing 'Technologist'?

6 ways your technology should support the evolving CMO

It’s no secret that the role of the CMO is changing. Google ‘the rise of the chief marketing technologist’, for example, and you’ll find almost 350,000 results. The Microsoft white paper Collaboration: driving the evolution of the CMO is an excellent summary of our views on the topic...